➔ BOOTS.IE

Project To present an initial design proposal to the Boots Group Board that provides them with designs and a functional overview of their current website (2006). To initiate a complete appraisal and overhaul of their existing website by creating an ecommerce solution for a new Republic of Ireland website, Boots.ie The designs should be complimentary to the current Boots.com, but need to have an updated and refreshed look. Objectives • Clean, uncluttered intuitive design. • Best in class for usability • High focus on product offers eg 3 for 2 • Efficient Navigation to display categories and sub categories consistent with Boots brand. • High levels of attachment and cross selling to drive up basket value • Fast and easy check out process. Client Biglight/ Boots Year 2007